Client

Nu-Wool // Grand Rapids, MI

Nu-Wool Co., Inc. manufactures environmentally friendly cellulose insulation materials.

Website: http://nuwool.com/

Task

Nu-Wool needed a highly customized website that could target each of their three unique audiences. They also needed a product locator searchable by zip code, custom energy savings calculator and a section filled with downloadable resources only accessible by their sales reps.